Hunt on the News
Award: Graphite Pencil
Graphite Pencil / Media / Use of Publications / 2017
Narcos Season 2 starts with Escobar’s escape from prison. To gain people’s interest in a series that they already know the ending to, we didn't make a campaign. We made it national news.
To launch it, Newspapers, magazines and TV Networks re-publish their 1992 news about Escobar's escape.
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