Pocket Patrol
Wood Pencil / Media / Use of Mobile / 2017
Samsung partnered with Surf Life Saving Australia to develop Pocket Patrol - a first of its kind app that displays exact positions of live beach dangers.
Lifesavers use Pocket Patrol’s unique AR algorithm to input real time data of rip currents, stingers, shallow sandbanks, sudden drop offs and submerged rocks.
This is then instantly communicated to every person on the beach saving lifesavers’ valuable time and enabling them to stay focused on monitoring the beach.
Pocket Patrol empowers beachgoers to be identify dangers for themselves and change their own unsafe swimming behaviours.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.