Brief:

Kinfolk is an iconic and beloved title, and this redesign (second issue of redesign) looks to evolve its aesthetic while retaining the magazine's sensitive approach to photographic art direction. The new larger size and twelve-column grid allow for more flexibility within the layouts and help vary the pace throughout the magazine. We've also introduced a coated paper for the feature section to celebrate the exceptional longer form photographic pieces.

Solution & Cultural Context:
The new display serif typeface aims to create an elegant and timeless feel, helping the magazine to mature visually. References were early Harper's Bazaar as well as the more populist titles of the 1950s and 60s. Combined with more variation in the scale of typography, particularly on feature openers and in the shorter sidebars, and with the introduction of a themed-mid section, and specially-treated Directory –– we've hopefully created a more immersive and dynamic experience for the reader.

Audience & Distribution:
Quarterly Frequency
Newstand & Subscription

Print Run:
45,000 English
75,000 Global (Japanese, Chinese and Korean editions)