215 McCann/Xbox
Wood Pencil / Integrated & Collaborative / Collaborative / 2017
It all started back in 2005 when Xbox approached 215 McCann to help launch the Xbox 360 console. In the subsequent 12 years of our partnership, we have built the console brand and launched some of the most successful global title marketing campaigns ever for blockbuster games including highly regarded franchises like Halo, Gears of War, Forza Motorsports, and Forza Horizon. Since the inception of this partnership Xbox has sold over 50 million consoles, seen over $15 billion in game sales, and accrued over 100M Xbox fans around the world, with no signs of slowing down.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.