Reality Xmas
Award: Wood Pencil
Wood Pencil / Integrated & Collaborative / Earned Media/Medium Business (50-500 employees) / 2017
Every Christmas, we see romanticised images of the ‘Holy Land’. Everything looks calm and peaceful. Yet today, the Middle East is ravaged by war. Doctors of the World brought this inconvenient reality to the fore with #RealityXmas - a set of Christmas cards designed to spark debate, provoke outrage, get petition signatures and increase donations. Combining traditional nativity scenes with 2016 editorial war images, the cards spread across the world, gaining an unprecedented response.
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