• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Philips LED Storm - Cycle

Award: Wood Pencil

Wood Pencil / Graphic Design / Posters / 2017

There was very little the product had to offer in terms of excitement and novelty factor - it was just a torch. However, what it did have which was different was its white light. Light that was quite like daylight. So the effort was use this small differentiator and put our product in a context that was larger than life. And despite its size, have bigness in terms of approach and appeal. Something that would, so to say, raise a storm in the market place. And in a dark, gloomy business landscape, our idea was like a bolt of light that showed us a bright way forward.

  • Philips LED Storm - Cycle
  • None