A custom illustration was designed per play each time visualizing a different theatrical universe, always in harmony with each other. The application of the main visual on a smaller size special paper cover in combination the use of the first page of each brochure which includes a part of the play’s script, creates a strong and memorable signature. The interior of each brochure is designed ad hoc as per each play’s character and director as well as the available photographic material and of course target group.