Incite Magazine
Award: Wood Pencil
Wood Pencil / Graphic Design / Catalogues & Brochures / 2017
Brief:
The Challenge: Create an agency self-promotional magazine that pushed the boundaries of print production and explored the theme of collaboration.
The Solution: The team designed a bold piece and embedded Digimarc-coded images throughout. Scanning the images with a smartphone would take the reader to unique web pages with exciting bonus content.
Solution & Cultural Context:
The Results: Incite reached more than 12,000 executives and made a significant, positive impact among clients and prospects. The Digimarc images generated hundreds of interactions and a social media campaign resulted in nearly 30,000 impressions.
It included Digimarc images which allowed readers to access additional content via their mobile devices.
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