SickKids VS - Undeniable
Award: Yellow Pencil
Yellow Pencil / Film Advertising / Cinema Commercials 61-120 seconds / 2017
Donations to The Hospital For Sick Children (SickKids) were plateauing. In order to succeed, SickKids needed to jolt new donors off of the sidelines. The standard sad, tear-inducing approach that treated sickness like a weakness wasn’t working. So we radically changed the tone, choosing toughness over tears and focusing on the fierce fighting spirit of our patients, and the unrelenting drive of our doctors and nurses.
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