Old Spice - The Road
Award: Wood Pencil
Wood Pencil / Film Advertising / TV Commercials 21-40 seconds / 2017
The journey of one thousand sacks starts with a single day’s rental of an asphalt mixer. Armed with the hard-working power of Old Spice Dirt Destroyer, neither traffic nor construction codes will be able to stop Super Bowl MVP Von Miller on his way to greatness. Follow Von as he builds a road no one's ever traveled because, well, they probably didn’t know it existed and it probably isn’t safe. But “safe” is just another way of saying “unharmed,” which isn't really the point of this film.
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