Hennessy V.S - The Piccards
Wood Pencil / Film Advertising Crafts / Cinematography for Film Advertising / 2017
Audience:
US only. African American/Hispanic men, aged 21-34
Solution & Cultural Context:
Cinematography played a huge role in communicating the upward journey and visceral feeling of chasing one's potential. We used the camera to convey claustrophobia, the scale and solitude of space and the danger of the ocean deep. It was also crucial in unifying the journeys of the two vessels through similar shot compositions and by highlighting their circular similarities. Shots were inspired by an array of artistic, literary and scientific sources, such as John Martin, Jules Verne and NASA.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.