We're The Superhumans
Black Pencil / Film Advertising Crafts / Direction for Film Advertising / 2017
Solution & Cultural Context:
Following on from the 2012 campaign, this campaign's brief was to change the global perception of disability - far more than an advert to simply get viewers to watch the Paralympic Games. It shows not just sports people, but also everyday people with a huge range of disabilities, all overcoming their disabilities - reflecting the ‘Yes I Can’ of the music track. The ad portrays superability over disability, spreading awareness and drumming up enthusiasm.
Audience:
Internationally
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.