AICP Sponsor Reel
Wood Pencil / Film Advertising Crafts / Animation for Film Advertising / 2017
Featuring dancing avatars created with procedural art, this piece opened the 2016 AICP Show celebrating commercial creativity. Professional dancers were motion-captured, then artists developed 50 procedural texture effects and custom algorithms to execute them. A CG environment with lighting and camera setups was prepared and customized, and textures applied to each character. Well-prepared source geometry helped avoid complications and custom tools kept simulations moving smoothly between frames and ‘skinning’ mapping correctly. Re-cut for Major Lazer, it blew up online, with 100M+ views.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.