Duel
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2017
The 2016 US presidential debates were heating up to be the fight of the century, and one of the most watched events of the year. Audi saw an opportunity to make a progressive statement, and to air during the three debates.
"Duel" featured one woman and one man duking it out in a knock-down-drag-out battle for the highest prize of them all. Finding out what started the fight was half the fun and led to the story’s unique narrative approach.
The spot was a tongue-in-cheek reminder to America that there are bigger things than political parties worth fighting for.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.