Food for Men
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Sound Design for Film Advertising / 2017
Our protagonist opens his lunchbox at work, only to be horrified by the sight of the green lunch that his wife has prepared for him. His fellow coworkers are shocked as well. The characters' reactions are humorously exaggerated as various alarm sounds are used to imitate and replace their yells and screams. Fortunately, a piece of bread with Stryhns liver paté on it appears in front of our protagonist, ending everything on a happy note.
The ad plays on the stereotype that Danish men aren't fond of green lunches. Instead, Stryhns is presented as the savior.
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