Nike AIR MAX 2017
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Sound Design for Film Advertising / 2017
The concept for the piece was to make the soundtrack out of sounds that are associated with running: Human sounds, sneaker/trainer sounds, cloth textures, sole textures, different urban surfaces and stride patterns. For example, to create the melody of the piece we recorded different sneaker running impacts, sampled and pitched them to play the melody. The rhythmic arrangement and sync sound design was also created using the same concept, using sounds associated with running, sneakers, human, texture, cloth, air, softness, lightness.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.