Born the Hard Way
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Production Design for Film Advertising / 2017
In this film, inspired by a true story, a young man (Adolphus Busch) chases a dream from Germany to America in 1857. Along the way, he endures a brutal sail across the Atlantic, anti-immigrant crowds in New Orleans, a burning steamboat, and a long, cold ride on a flatboat down the Mississippi. But he never loses sight of his dream, sketching out ideas in a notebook he carries with him. When he arrives in a bar in St. Louis, he impresses a man, Eberhard Anheuser. Their handshake lays the groundwork for a partnership that would go on to brew one of the world’s most iconic beers: Budweiser.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.