CraveRider
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2017
To communicate our key message of Dr Pepper being "The One You Crave," our CraveRider character rides a rich and delicious wave of Dr Pepper. To pull off the illusion, we worked with some of the best animators in the world. Liquid is notoriously difficult to recreate, and soda with its bubbles and foam even more so. It wasn’t easy to create a 100% computer-animated wave of Dr Pepper, but after 3 months, the team was able to achieve the ground-breaking, and ground-soaking, effect.
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