• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Journey To Your Dream/Ingrid

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Cinematography for Film Advertising / 2017

For 25 years, Activia has exclusively communicated as a functionnal product brand helping women to condition their digestive system to run optimally.
As a consequence, it was totally emotionnaly disconnected from women.
It needed a fundamental shift.
We decided to seal a partnership with Ingrid Silva, a breakout ballerina born in a brazilian favela. We made her the new global brand ambassador to deliver through her story a simple emotionnal benefit, yet powerfully hopeful and true to our product vision:
It starts inside.

  • None
  • Journey to your Dream/Ingrid
  • Journey to your Dream/Ingrid
  • Journey to your Dream/Ingrid
  • Journey to your Dream/Ingrid