The Atlantic
Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2017
For 160 years, The Atlantic has challenged themselves and their readers to overturn assumptions, reexamine long-held truths and confront the status quo. They wanted to convey that spirit of restlessness and reinvention through a campaign designed to change perceptions of the brand from stuffy to “awesome.” To achieve this, our objectives were two-fold: make a splash within the media industry, and create a meaningful platform that their target (25-40, high HHI, well-educated) can identify with.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.