The Reversed Trailer
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Ambient / 2017
Volkswagen asked us to promote Trailer Assist - a feature that makes it a lot easier to back up with a trailer. To do so, we built a somewhat special trailer.
We split a car in half and built a trailer around it. The walls were covered with transparent foil, so that the driver could look out, but no one could look in. Then we let the trailer tow the Passat. The stunt also became online films, where the audience was invited to a campaign site where they could see how TA really works and book a test drive.
Results:
- 41 million organic views on Facebook.
- 15% sales increase.
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