#20MinutesofActionforChange
Award: Wood Pencil
Wood Pencil / Direct / Direct Integrated Campaigns / 2017
#20MinutesofAction4Change turned one dad’s negative phrase into a movement all dads could get behind. It became a rallying cry for dads across the globe to talk their sons about consent, boundaries and respect for women. The initiative culminated on Nov 25th, the United Nations’ International Day For The Elimination Of Violence Against Women with over 100 companies donating their social channels and media for 20 minutes, all to one day help put an end to campus sexual assaults.
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