Paralympics
Award: Wood Pencil
Wood Pencil / Digital Marketing / Use of Social Media / 2017
We came across a shocking statistic: 67% of people in the UK felt uncomfortable talking to a disabled person. We decided the marketing focus would be about making this more than just a sporting event and use the opportunity to fundamentally change attitudes towards disability. We did this by celebrating ability in its widest sense – from winning a gold medal, through to the everyday brushing one’s teeth. The film features 140 disabled people, the largest disabled cast in advertising history.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.