Serena Williams' Match Point | Gatorade
Award: Wood Pencil
Wood Pencil / Digital Design / Existing Platform/New Iteration / 2017
Serena Williams is the world's greatest female athlete. Gatorade looked to celebrate her career, but
were aware of the target teen audience's notoriously short attention spans. So it created a 22-level video game embedded within a Snapchat advert. It takes users through William's entire career and challenges them to win each of her 22 Grand Slams - faithfully recreated down to her outfits and hairstyles of the time.
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