brainBAND
Wood Pencil / Digital Design / Beta Tech Innovation / 2017
BrainBAND is Samsung’s attempt to make contact sports around the world safer by shining a light on the dangers of concussion.
It’s a wearable technology that uses custom built sensors to measures the g-force of an impact and relay the data to medics, coaches and referees, in real-time. BrainBAND features warning lights – yellow orange and red, meaning a player should be taken off immediately. In order to reduce potential long term injuries from repeated impacts, all data is logged so that, over time, players have a complete picture of the forces their brain has been put under.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.