Let's Talk
Award: Wood Pencil
Wood Pencil / Creativity for Good / Service Design / 2017
The Swedish throat lozenge brand Läkerol is famous for their tagline ”Makes People Talk” The question was - how could we make it relevant in today’s society? During 2016 Sweden received a record number of refugees. Therefore we created ”Let’s Talk”, an app that matches Swedish speakers with people who need to learn the language. Straight away it was evident that Let’s Talk filled a need. After just a few months over 800 000 conversations had been registered. Suddenly people all around Sweden were talking to each other – proving that small talk can make a big difference.
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