YMCA Playnasium
Wood Pencil / Creativity for Good / Product Design / 2017
In Australia, 1 in 4 children are overweight or obese, and few have healthy role models. The problem is cyclical. Parents that find time to get to the gym, can’t take their kids. So, the YMCA chose to do something about it.
The YMCA Playnasium is an innovation in gym and play equipment allowing parents to use their child’s weight as exercise weights – so they can work out whilst spending quality time with their kids. Installed in parks across Australia, the YMCA Playnasium helps parents become healthier role models, encourages children to exercise before they are even old enough to exercise.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
-
-
-
-
-
-
-
-
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.