Sea Hero Quest
Award: Graphite Pencil
Graphite Pencil / Creativity for Good / Service Innovations / 2017
Brief:
Deutsche Telekom’s fundamental belief is that “Life is for sharing.” To us, memories and the people we share them with are what really matter in life.
Dementia is the single biggest threat to this belief and what we need is enough data to figure out how to stop it. To close the knowledge gap we talked to casual gamers and emotional philanthropists to volunteer their time to game for good, to play Sea Hero Quest – the only game that help scientists fight dementia.
Solution & Cultural Context:
Dementia is the next global health crisis; currently affecting 47.5 million people worldwide and that number is set to almost triple by 2050. After talking with researchers we understood that what they needed was data. We know that people spend 3 billion hours a week gaming and that each of those hours produces a lot of data. Naturally, the solution was a mobile game. The result is a way for scientists to collect global clinical trial data 150 times faster.
Impact:
Our ambition was to revolutionize the way that clinical trial data was collected because this is the biggest challenge dementia researchers face –a lack of data. The challenge for Sea Hero Quest was finding a balance between a tool for collecting data and addictive, entertaining gameplay. Working with scientists and developers we created a game that has reached 2.7 million downloads with over 72 years of playing time contributed, which is equivalent to 112 centuries of useable research data.
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