Brief:
Nine out of 10 people breathe polluted air. Yet few know that air pollution is the single biggest environmental threat to human health, according to the World Health Organisation. Air pollution is also mostly an invisible threat. Blueair asked us to help raise global awareness of this invisible problem which causes millions of premature deaths every year. We wanted the project to be accessible, engaging and free of charge, in order to reach as many people as possible.

Solution & Cultural Context:
We created the free digital service ‘Air View’ to increase knowledge about the hazardous particles in the air we breathe. Developed with digital agency Rodolfo, Air View connects global air quality data to Google Street View, allowing users to ‘see’ the particles in the air they are breathing, wherever they are, in real time. Based on our quantitative and qualitative research, Air View is factual and non-emotional in design and content to respect cultural differences and avoid scare-mongering.

Impact:
Today, real time air pollution data is accessible to everyone in the world, for free. 100,000 people used Air View in the first month, with the average user spending more than two minutes on the site and searching for more than one address. Key opinion leaders, including the Swedish Environmental Protection Agency, are now promoting Air View for its informative content. Already, Air View has been translated into French, German, Chinese, and Swedish, so expanding the global clean air movement.