Get Back, Tohoku
Award: Wood Pencil
Wood Pencil / Crafts for Design / Photography for Design / 2017
A train travels through scenes of the everyday. We captured these moments.
The bridge, the tunnel, the rail, the snow, the blue sky, and of course the train – they are real.
Each scene only becomes complete with these ingredients in that moment;
they are naturally generated composition, captured by the photographer.
The perspective is a traveller encountering the scenes for the first time during his journey.
We designed the entire campaign turning the train from just another mode of transport to an intrepid hero.
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