MetalFest Gong 2016
Wood Pencil / Crafts for Advertising / Illustration for Advertising / 2017
For many creatives, winning a Gold, Silver or Bronze means winning a ‘metal’. Inspired by this, we reimagined Singapore’s annual creative award show as a metal celebration titled “MetalFest Gong 2016”. Borrowing from heavy metal’s visual style, tone and manner, the call to entry played up creatives’ obsession with metals.
Painstakingly illustrated by hand, each key visual featured a skeleton — an element often used in the heavy metal genre — clutching or reaching for Gong Show trophies. Participating agencies were also recast as heavy metal bands, with their logos redrawn in that style.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.