Make a Masterpiece
Award: Yellow Pencil
Yellow Pencil / Crafts for Advertising / Animation & Illustration for Digital Marketing / 2017
Brief:
Adobe asked us to promote their new stock photography service, which is integrated with Photoshop. The problem? The stock photos were the same exact stock photos as every other stock website. And creatives don’t want to think about stock photography. So instead of focusing on generic stock photos, we needed to find a way to show creatives how Adobe Stock let you use images faster and easier than ever before.
Solution & Cultural Context:
“Make a Masterpiece” challenged four digital artists to take lost masterpieces by Caravaggio, Rembrandt, Kahlo and Vermeer and re-create them using only Adobe Stock images. The result was re-creations of lost masterpieces—made from thousands of stock photos—that could pass for the originals. When creatives explored these masterpieces, they saw that they could use Adobe Stock without ever leaving Photoshop, so they could work with stock images in a brand-new way and create something amazing.
Viewing Instructions:
Press the right and left arrows to see the original lost masterpieces next to their re-creations. Click on a masterpiece to interact with the artwork. Click and drag the bar to the right and left to see a comparison between the original and the re-creation.
The “Make a Masterpiece” online experience is housed at adobestockmasterpiece.com. Click on each masterpiece to view the individual stock images used, and use the icons to see specific stock-photography layers.
Insights:
No creative loves learning about, working with or looking for stock photography. But every creative loves art; they use it to get inspired.
“Make a Masterpiece” showed creatives every Photoshop layer it took to re-create each masterpiece. There they saw not just stock images but what those stock images could become with Adobe Stock.
By challenging other digital artists to re-create the masterpieces, creatives were more enticed to go deep and learn exactly how the re-creations were made.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.