Brief:
New series "CHORD" features not only brand’s iconic triangular pieces, 
but also round, square, arrows and lightening bolt details, which have
 never before been used in the brand’s collections.



Solution & Cultural Context:
In collaboration with legendary Japanese guitarist, designed guitar and his own music and notes and put his LP/cassette tape into bags. The music are covers of rock standards.
Print details such as volume dials and
lines of music bring out the brand’s playful rock spirit. “L” and ”R”
signs are featured on the handle adjusters just like a pair of
headphones.


Brand History:
BAO BAO ISSEY MIYAKE is a line of bags and pouches with the theme of “shapes made by chance.” It features a flexible functionality perfect for busy modern lifestyles.
Since its inception in 2000, it has established a unique array of products through its pursuit of shapes born out of simple pieces and diverse materials.

Insights:
This was released worldwide.