Analog
Wood Pencil / Branding / Brand Experience & Environments / 2017
American Greetings is a paper greeting cards company in a declining category with an aging demographic.
We needed to create an event that would bring the brand some much-needed attention among a younger demographic, while bringing to life our ethos of creating more meaningful connections.
We created “Analog by American Greetings” at SxSW Interactive, the world’s largest digital festival, in Austin, TX. Why there? Because it had the right audience and more importantly, it was pretty much the last place anyone would expect to find anything analog.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.