Life is a Matter of Black and White
Graphite Pencil / Branding / Branding Schemes/Large Organisation / 2017
We created a mark to capture the fearless DNA of Juventus in a shorthand icon that holds the visual heritage of the club while pushing towards modernity and potential to embrace wider entertainment categories. It represents the very essence of Juventus: the stripes of the football jersey, the Scudetto shield and the iconic J initial. This lead us to create a flexible and unmistakable system combining a bespoke display typeface (Juventus Fans), a strong grid system and a bold photographic style.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.