Fuel Transport
Award: Wood Pencil
Wood Pencil / Branding / Branding Schemes/Small Organisation / 2017
Inspired by the shipping container as the core building block of transportation, the logo features a simple bracket that acts as a container. This container is used as the core visual device to create a system that speaks to flexibility, adaptability, and complex problem solving. We focused brand communication around the idea of solving problems and by simplifying the benefits of logistics to your everyday life. This new perspective on logistics helps Fuel stand out from the competition.
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