Fashion Business School
Award: Graphite Pencil
Graphite Pencil / Branding / Brand Expression in Moving Image / 2017
A new visual identity and launch exhibition for Fashion Business School, a unit of London College of Fashion specialising in market analysis and business trends.
The identity took inspiration from ‘spot and cross’ pattern cutting paper, which fashion designers use.
The identity is formed from a grid of icons representing each one of the 21 courses the School offers.
We used the grid of icons as a mathematical framework from which
all the visual identity elements are designed. These include bespoke typography, film and printed graphics.
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