Viceland
Award: Graphite Pencil
Graphite Pencil / Branding / Branding Schemes/Large Organisation / 2017
VICELAND is a new television network by VICE, the most notorious and innovative youth media brand in the world. With a focus on global lifestyle and culture, the network’s reality and documentary series slice across the cultural spectrum; from food, sex, fashion and sports, to music, drugs, technology and politics.
The VICELAND brand is equal parts street flyer and exhibition catalog, Craigslist and couture, generic and refined. It is simultaneously the elevated ‘high’ and vernacular ‘low.’ Unstyled, un-slick, unadorned.
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