Fucking Apostrophes Book
Award: Wood Pencil
Wood Pencil / Writing for Design / Writing for Printed Materials & Graphic Communications / 2016
Apostrophes are a contentious issue, both in the worlds of design and copywriting. Based on this insight and the sweeping generalisation that Creative Directors can be a bit sweary, copywriter Simon Griffin wrote a self-promotional mailer called Fucking Apostrophes (A Guide To Show You Where You Can Stick Them).
Far from being a puerile shock tactic, the idea was to acknowledge that language has changed and apostrophes have become more complicated than people insist.
Music designed a victorian inspired book to balance the prolific use of profanities, that was both elegant and beautiful.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.