Havas Gazette
Award: Wood Pencil
Wood Pencil / Writing for Design / Writing for Printed Materials & Graphic Communications / 2016
Ad people love to take themselves seriously – especially when they’re chasing after awards. But award shows are also when the ad industry bares all: the good, the bad, the ugly, and the downright weird. So it’s the ideal time to poke fun at ourselves. For the 2015 Spikes Asia festival, we created the Havas Gazette: our very own satirical newspaper, produced in-house, and distributed on-site at the Havas Café. The Gazette took aim at the ad industry and all its funny, strange and surreal behaviours. Coffee and a thought-provoking newspaper – what could be better?
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