Self Conscious
Award: Yellow Pencil
Yellow Pencil / Writing for Advertising / Writing for Radio Advertising / 2016
Since 2004, the Dove Self Esteem Project has offered resources and workshops to parents, teachers and mentors, improving the body confidence and self-esteem of 17 million young girls.
Our radio campaign made listeners increasingly aware of their bodies, turning ordinary body actions and behavior they never gave a second thought to into something that was impossible to ignore, demonstrating how easily young girls can be influenced by the messages they’re exposed to every day.
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