Give a Dog a Job
Wood Pencil / Writing for Advertising / Writing for Radio Advertising / 2016
The aim of this campaign was to reinforce Pedigree’s belief that every dog deserves a loving home.
We did this by reminding our audience of the many advantages associated with owning a dog.
By dramatising a number of canine benefits we positioned shelter dogs as not just
lovable companions but as providing a valuable service and improving quality of life.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.