The Samaritans
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Press Advertising / 2016
Depression-related suicides are increasing worldwide, and are the most common cause of death for men under 35. Often a simple phone call is all it takes to save a life, but since depression convinces sufferers they can’t get better, Ogilvy & Mather Vietnam gave them the ultimate proof: Five highly personal, true-life testimonies from survivors of depression-related suicide, each designed to spur sufferers into reaching out for help before it was too late.
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