Fly Your Own Way
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Film Advertising / 2016
Brands love to promise kids that a certain shoe will make them more like their favorite athlete. But they’re big shoes to fill.
To launch the Air Jordan 29 Low’s, shoes bearing the name of a basketball legend, we recruited a panel of experts, including former NBA star Jalen Rose, Dr. Phil, “Sports Science” host John Brenkus, fashion expert Melissa Rivers and neurosurgeon Dr. Sanjay Gupta, to remind kids that if they want to be great, they have to be themselves. Because their chances of becoming three-time All-Star Russell Westbrook are slim.
Want to fly? You’ve got to fly your own way.
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