George Washington
Award: Wood Pencil
Wood Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2016
Farmatodo’s hand sanitizer is one of the best-selling products in the business, but in recent months, this declined due to the appearance of another product of the same category from the competition. So we should launch a campaign to reinforce the benefits of the product in a convincing way and sales support.
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