Self Conscious
Award: Wood Pencil
Wood Pencil / Radio Advertising / Radio Advertising Campaigns / 2016
Since 2004, the Dove Self Esteem Project has offered resources and workshops to parents, teachers and mentors, improving the body confidence and self-esteem of 17 million young girls.
Our radio campaign made listeners increasingly aware of their bodies, turning ordinary body actions and behavior they never gave a second thought to into something that was impossible to ignore, demonstrating how easily young girls can be influenced by the messages they’re exposed to every day.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.