Dove #findmebeautiful
Award: Wood Pencil
Wood Pencil / Press Advertising / Press Advertising Campaigns / 2016
Young girls on Instagram often seek self-validation by tagging selfies with dozens of hashtags such as #amipretty, #findmebeautiful and #amiugly.
But parents, teachers and youth leaders never see this.
By isolating this disturbingly commonplace use of hashtags, it highlights the shocking truth of girls’ behaviour online.
Through its comment on such an issue, Dove directed people to the Dove Self Esteem Project where they could find out how to help, and educate, the girls they know and care for.
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