500 Years of Stories
Award: Graphite Pencil
Graphite Pencil / Press Advertising / Press Advertising Campaigns / 2016
This press campaign is designed to increase footfall to Tate Britain by making the art inside feel relevant to people today.
Instead of showing the art, the campaign uses words to tell the story behind the pieces, with the intention of leaving the viewer wanting to go and see artworks for themselves.
The individual stories are as relevant today as they have ever been.
We are all familiar with discussions around homosexuality, we all deal with grief, and the proliferation of social media makes us all more than conscious of our self-image.
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