The Guy Who Cut Everything In Half
Wood Pencil / PR / Best In-Market Campaign / 2016
The German Bar Association had an important message for young German couples: Better consult a lawyer before getting married! With a budget of only 5,000 € we demonstrated the relevance of this message to the whole world. We invented "Martin G." – a German husband who took "splitting" up literally, cut the entire household in halves and sold them on eBay. After our story had made it to 151 countries we revealed ourselves and used the attention to place our message in German media – resulting in 173% more visits on the German Bar Associations website with free legal advice on marriage.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.