Priceless Pets
Award: Wood Pencil
Wood Pencil / PR / Social Responsibility / 2016
There are thousands of animal shelters in Brazil. And most of them are overcrowded. Yet, people keep spending a lot of money to buy a pet rather than adopting one. We believe there's no difference between pure-bred animals and shelter animals. To show this, we invited pet shops to lend their displays for one day. We replaced the animals for sale with pets for adoption. Without telling people.
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